Textbook "International Marketing in Countries with Transition Economies"


The fall semester is coming to an end, as is 2023, which means it’s time to sum up. Therefore, we would like to share with you the scientific achievements of our colleagues.

Recently, Associate Professor of the Department of World Economy Alexandra G. Koval, together with her German colleague Kerstin Pezoldt, completed work on the book “International Marketing in Countries with Transition Economies.” The textbook touches on the latest trends in international marketing, taking into account the specifics of countries such as China, India and Russia, tells what nuances need to be taken into account and how to successfully develop markets in the digital age. The book is written in English and German and has already been published.

Colleagues of the department also took part in it: Sergei F. Sutyrin, Olga Y. Trofimenko, and Lyudmila V. Popova.

Congratulations to our colleagues on the successful publication and we wish you interesting projects and publications in the new year!

More information about the book:

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