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Report on the topic "COFFEE MARKET: THE STRUCTURE, KEY PLAYERS, CHALLENGES"

This report analyzes the coffee market. The paper contains the market structure, key players and vital challenges.

The global coffee market was valued at approximately $102.15 billion in 2019 and it is expected to reach $155.64 billion in revenue by 2026. Coffee’s compound annual growth rate (CAGR) is expected to reach a record of 6.2% from 2020 to 2026. Coffee is one of the most consumed and popular beverages worldwide. With the rise of coffee shop culture in today's younger generation, as well as rising disposable income, white collar populations, urbanization and catering outlets are some of the factors contributing to the growth of the global coffee market. The shift in work culture, especially in the corporate industry, along with rising living standards, can be expected to further increase demand in the global market. Companies revising their service strategies as well as new modern brands to increase customer satisfaction and in turn gain loyalty are other factors improving the global coffee market across the globe.

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